The Road Ahead Towards the Startup Enterprise 5.0 in the Construction Sector

"The New Normal". A term coined by McKinsey is about work. Legalities aside. Work defined by Newton centuries ago. Before starting to think about making the leap of tech. transformation ...

"The New Normal". A term coined by McKinsey is about work. Legalities aside. Work defined by Newton, centuries ago. Before starting to think about making the leap of technology transformation on any business in the construction sector.

Nowadays in the construction sector, became too evident the lack of competencies by enterprises owners and technical staff, which led to the dumping of human capital, fuelled by the need for a salary, preferably, one where there is no need to pay taxes. As a result, contracts are not signed on paper but instead spoken.

And since revenue is what is being most tracked and investigated by authorities, optimizations of revenue have been made by transferring hours of work of workers to the enterprise’s profits.


This translates into human capital debt and the first signs of it reflect on the enterprise brand and reputation


Social networks are at the forefront of this transformation in the workplace (see a Financial Times article entitled “Thousands of French incest victims share experiences on social media“) and are being used to properly inform workers and victims about such ill corporate behaviors, in particular on those cases where authorities turn silent or even worst show something else is also going on.

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I know, personally, a case of one startup company that took advantage of the entrepreneurial legality, and over the course of 2 years, the period of “grace“ given to a startup in terms of fiscality, with lower taxes, transferred from labor hours to profits something in the vicinity of half a million euros while running, what otherwise, is an unprofitable business activity.

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One immediate solution for mitigating such non-conformities and move the enterprise towards open data standards and ways of doing business is forcing the implementation of an attendance authentication system for each individual worker, whether on-site, whether at the office.

Many, many solutions are nowadays available on the market, from the traditional NFC smartcard (less secure and more prone to forgery) and fingerprint authentication to more sophisticated yet simple forms of authentication using an app installed on the worker's smartphone with a retina scan or fingerprint authentication integrated with other forms of guaranteeing the authenticity of the authentication and data.